Weeks of work comes down to the client presentation. You unveil the new campaign and the first thing the client says is, “Hey guys, you used ‘Your’ when you should have used ‘You’re’ in the opening headline.”
That’s what the client is saying. What he’s thinking is, Don’t you care enough about my business to check this stuff before showing it to me?
Tapping your forehead in utter embarrassment and disbelief, the words from your mouth say, “Don’t worry. That’s an easy fix. Let’s look at …” Meanwhile, your brain is exploding with disbelief, How could such an obvious error have been missed by everyone on the team … including me!
You could have had Word Proofing!
In the intensity of agency work, the creative and copy work is so detailed with the nudging of images and nuances of writing that familiarity sets in. Getting accustomed to what’s on the page makes one prone to glossing over misspelled words, messed up contractions, misplaced or missing punctuation, and grammatical errors. Sometimes the meaning of the message can be significantly altered and create confusion where the client most needs clarity.
Word Proofing provides the trained eyes and talent of a dispassionate third party. Think of it as Client Insurance so the focus is on the brilliance of your work rather than the faux pas in your copy. Be confident with clients knowing that you invested in Word Proofing your presentation.
Use Word Proofing for:
- Print and online ads
- PowerPoint presentations
- Social media postings
- Video production/commercials
Normal turnaround time is 24 to 36 hours for smaller projects. Word Proofing PDQ premium service is available for extreme deadlines. The minimum charge is 30 minutes.